Above The Noise
Yup, there’s plenty of noise.
And we all want to cut through it…
But where to start?
You’ve come to the right place.
Whether you’re an experienced podcaster, or a newbie with a great idea, but not sure who to talk to, wtf Productions will help raise your voice ABOVE THE NOISE.
Talked About in New Zealand. Heard Around The World.
WTF Productions is New Zealand’s leading independent podcast production company.
We give ambitious, disruptive businesses a unique platform to engage their markets, customers, suppliers and employees.
Headquartered in Tauranga (other locations opening in 2023), we provide Hollywood-standard podcast and video production, supported by world class strategy, creative, marketing and distribution services. This means our clients amplify their voices, engage their markets and dominate their industries through original branded content.
Our diversely talented team brings decades of experience. We combine veterans of the media industry, powerful business strategists, bestselling authors … and even a Guinness World Record holder.
Our unique difference is that we have created some of the most powerful, talked-about and influential podcasts that have ever been made. We know what it takes to go from an idea to a global phenomenon…because we’ve been there, done that and recorded the podcast.
All you need to do is TALK … and we make sure the world will LISTEN.
Why TF would you want to start a podcast?
Hit the Target
Be where your customers and employees are
Become the leading authority
Increase employee engagement, reduce absence and attrition
Promote your culture
Where to begin?
Want a powerful new channel that will effortlessly deliver more impact, more leads, more business more authority, more influence?
But don’t know where to begin?
We hear you.
Having your own podcast sounds great.
But the reality can be painful.
When you’re forced to wrestle with complicated planning processes, expensive production equipment, confusing and time-consuming editing, dealing with hosting and platform uploads every single week … and that’s before you even start to worry about how to ensure anyone actually LISTENS to what you have to say.
That’s why so many businesses say, “Maybe we should record our own podcast”, then – after hitting obstacle after obstacle – give up and miss the opportunity to become the leading authorities in their industry.
But with podcasting the fasting-growing media channel in New Zealand, businesses owners risk missing out on the ‘Audio Gold Rush’ and being left standing on the sidelines in an increasingly competitive landscape.
Now, for the very first time, WTF Productions allows businesses to own the narrative, grow their revenue, accelerate their impact, and build meaningful connections by creating extraordinary podcasts and experiences
WTF represents the disruptors, the innovators, the free-thinkers and those who want to be heard above the crowd.
We take the pain out of podcasting by collaborating, challenging and confidently building our clients’ ability to establish their position as thought leaders, entertainers, thinkers and motivators.
The unique advantage of WTF lies with our ability to give businesses all the guidance, support, strategy and tactics they need to create a massive positive impact.
WTF provides local, on-site studio facilities that combine audio and visual equipment crafted in the German and Swiss workshops; Production expertise honed in Los Angeles, and; Marketing strategies tried and tested in London, Cape Town and New York…all delivered with a unique Kiwi twist.
We work with our clients to take an idea and transform it into an award-winning, chart-topping, customer-winning, employee-engaging product.
This can also include video production for YouTube, photoshoots, Instagram and TikTok content creation.
All YOU need to do is show up and talk about what you do best.
… WTF covers all the rest.
wtf!’s portfolio began with one production, their very own ‘Taming the Ferrets’ featuring international podcast heavyweight Freddie Bennett.
In this BOP business series, which soon earned the tag New Zealand’s most awarded podcast, the wtf productions team went behind the scenes to talk to some of the Bay of Plenty region’s most interesting personalities. Take a listen.
Since Taming the Ferrets the wtf studio has never looked back – their portfolio continues to grow by the week.
Taming The Ferrets
Meet The Team
Freddie knows exactly how to take a podcast from an idea to the Apple Global Top 25 charts… because he did it.
Podcast host, Guinness World Record holder, Bestselling author, endurance athlete and owner of a marketing company that has delivered over $200m profits for his clients.
Freddie is a leading authority on how to create a compelling podcast that delivers huge positive impacts AND profits.
Alan has 20+ years of media experience at the helm of some of New Zealand’s most well-known news providers.
In 2022 he joined forces with Freddie and Tony to meet the challenge of producing world-class podcasts from right here in New Zealand.
His vision: To make it simple for everyone … but really high quality.
Alan continues to have an active interest in influential regional New Zealand business publishing, as well as heading a specialist Kiwi news content provider.
When it comes to leading modern businesses, Tony has a wealth of experience in business start-ups, tech infrastructure and company directorships.
Tony describes himself as an ‘active individual’, innovator, business mentor and family man. Although he is based in the Bay of Plenty, when asked, “Where do you work?” his response is typically Tony: ‘Wherever there is cloud!’
It was Tony’s obsession with the power of the podcast that led to him rounding-up like-minded podcast fanatics Alan and Freddie to form WTF!
Tony’s driving question: Where’s The Fun?